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How to Design a Shelf Talker?

Learn how to design and prepare a Shelf Talker for global print with Cloudprinter.com in just a few simple steps.

Download Shelf Talker templates in all available sizes in AI and PDF formats via the link. With the help of the templates, you can prepare the file for print in your Adobe Illustrator simply and easily.

*While preparing your file for print, you’ll have to exclude the bleeds layer.

Follow these simple steps to design your Shelf Talker for print: 


1. Choose Shelf Talker size
Check available sizes before sending your Shelf Talker for global print with Cloudprinter.com. 

2. Add assembly tab 

The assembly tab is the 50.8 mm (2 in) top piece zone of your Shelf talker. Don't forget to add the assembly tab to your Shelf talker.

3. Set Shelf Talker bleeds

The next step is setting the bleed areas at each side of your Shelf Talker to make sure all important information is kept safe. For this, simply add 3 mm (0.125 in) at each side of the Shelf Talker. Keep in mind that bleeds should be added to the full size of your Shelf Talker + assembly tab 50.8 mm (2 in). Make sure your information is within the bleed limits; colors, background images and the layout of your Shelf Talker design extend to the bleeds area as well, so that there are no white edges after cutting. We also recommend avoiding placing text or important information inside of the safe zone — the 3 mm (0.125 in) inside of the cutting edge in order not to be clipped when cutting your Shelf Talker. This way, you won't lose any data while you design your Shelf Talker.

4. Prepare Shelf Talker file for printing 

    • Set 300 DPI resolution;
    • Choose RGB colour model;
    • Save the file in PDF/X-4.

Well done! Now you can print your Shelf Talker all over the world as close to the delivery destination as possible. 

Shelf Talkers are printed on different types of paper, here is a useful link how to save a PDF file for printing on paper: